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September 20, 2011
Reilukartta.fi service for Fairtrade Finland
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April 13, 2011
Vaalikone.fi service for Helsingin Sanomat
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April 2, 2011
New campaign for Sofi Oksanen
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Full service web development with a passion for quality. We help companies build business in the Internet from an idea to a complete service. Simply put, we make things happen.
About us
We combine creative solutions, reliable delivery and great user experience with solid business and marketing sense.
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About us
We build it and they will come. Whatever the scale, developing business on the Internet requires understanding of the entire process. We can realize your ideas, reliably and reasonably. We value the following:
- Implementation quality – We take pride in what we do and we believe it shows in the end result as well. Details matter, both in technology and user experience.
- Customer service – Our flat organization and small project teams provide our customers with direct communication with the people actually creating their services.
- Flexibility – We favor generalists with specific expertise. This gives us uniquely deep understanding, from the business and concept to the back-end and infrastructure.
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Our services
Web development – We have a clue. While we are familiar with and appreciate proper process, we also work well with just a simple idea without clear specifications, building on prototypes for best possible results - often with tight resources and schedules.
Expert evaluations – We cut through the crap. Our team of experienced designers and developers can help you identify issues with your service and offer tangible solutions, whether they're about the technology, user experience or concept level.
Project consulting – We see the big picture. We work well as technical architects and concept designers in larger projects alongside more specialized vendors and consultants. We provide transparency and make sure the results hit the target – and then some.
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Our expertise
We'll show you the money. Whether you have a cool technology looking for commercialization or a rough idea needing a bit of polish, we can help you develop new and creative business opportunities.
We understand people. Good user experience isn't simply a matter of clear information structure, intuitive user interface or great visuals – it's all that and more. We know how to solve the most complex challenges, on all levels.
We love Django and Python. While we work on other platforms too, we have chosen Django as our main focus. Working with it since 2006, we have extensive knowledge concerning the development and scaling of Django applications.
Work
We believe in quality. We've listed some of our projects here. In addition we can provide you with direct contacts at our clients for a personal testimonial.
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Vaalikone.fi
We built the Vaalikone.fi election coverage service for Helsingin Sanomat. The service was split in two phases: a tool used by the voter prior to the election to find the candidates that match his/her opinions and a service to provide real time election results coverage during the election night.
Client: Sanoma
Released: March 18, 2011
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Oma kaupunki
We helped Sanoma News create the Oma kaupunki hyperlocal service, which combines local news, events and businesses into a one-stop-shop for everything near you. One key aspect of the site is user generated content, and with hundreds of thousands of weekly visitors there's a lot of it, too.
Client: Sanoma
Released: July 1, 2010
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Reilu kartta
We built the Reilu kartta service for the Fairtrade Finland organization. Reilu kartta helps the users find fair trade certified products near them using an easy to use map based user interface. Users can also add new places as well as edit and rate them. The site also has a mobile version which uses GPS tracking to provide the nearest places on the go.
Client: Reilun kaupan edistämisyhdistys
Released: September 20, 2011
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Eat.fi
Eat.fi is the leading restaurant site in Finland. It provides reliable information and reviews entered and updated by the users in a wiki-style model. The site won the infodesign category and was awarded an honorary mention in the startup category at the Grand One 2009 competition. Eat.fi was acquired by MTV3 in November 2011.
Client: Kokumi Oy
Released: September 1, 2008
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Sofi Oksanen

Sofi Oksanen is an awarded best-selling Finnish author. We created a stylish new site for Sofi's international conquest, providing a clear structure and easy access to all the relevant information about her books and plays.
Client: Sofi Oksanen
Released: April 23, 2010
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Lifeline Ventures
http://www.lifelineventures.com/
Lifeline Ventures is a different kind of startup accelerator. We created a simple one page site for them, utilizing some cool things like Yahoo Pipes for the blog integration.
Client: LIfeline Ventures
Released: November 10, 2010
People
Our boutique operation can deliver results that others need a team of 20 to achieve. As generalists with a range of specialized expertise, we can find innovative solutions and avoid pitfalls others can't see.
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Ari Flinkman CEO
Backend solutions and database specialist extraordinaire. With over 15 years of experience with various Internet and telecommunications technologies, Ari brings invaluable insight to any project. Before founding 2General Ari worked as CTO for Magenta Sites hosting company.
You can reach Ari at +358 40 580 3833 and .
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Juha Kaunisto Spokesman
One of the few true multitalents of the Internet industry. With 15 years of experience with web development, Juha has a unique perspective on all parts of the process, from code to layout and beyond. Before founding 2General, Juha worked as User Experience Lead at WM-Data/Logica.
You can reach Juha at +358 44 547 1882 and .
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Visa Kopu
Web developer with truly broad expertise. With over 10 years in digital media, startups and freelancing, Visa has experience in pretty much every aspect of both client and server side development. Before joining 2General Visa worked as Senior Web Developer for Sulake.
You can reach Visa at +358 40 752 5637 and .
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Antti Kaihola
Technical specialist with broad knowledge. With over 15 years in various IT positions, Antti provides a staggering knowledge of server and client side solutions. At 2General, Antti is focusing on highly scalable Django services with an occasional foray into Javascript and other client side technologies.
You can reach Antti at +358 50 573 5886 and .
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Markku Hänninen
Senior Python and mobile technologies expert. With experience of over 20 years of various software development tasks, Markku really is the expert in all things IT. At 2General, Markku is focusing on complex system integrations and server side programming in Python with maybe some Android applications thrown in the mix for good measure.
You can reach Markku at +358 40 584 7955 and .
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Jussi Vaihia
Web developer with a diverse skillset. Armed with years of experience of Django (and a lot more), Jussi is ready to take on any web development challenge you can think of. And if he doesn't know how to solve it already, he will soon. Prior to joining 2General, Jussi worked as Chief Web Developer at Muxlim.
You can reach Jussi at +358 40 825 0684 and .
Jobs
We are programmers. We are designers. We are 2General. Come work with us!
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Open application
We're perennially interested in finding the best talent in addition to the positions listed, so feel free to email your resume to us at jobs@2general.com
We're especially interested in any of the following:
- Deep Python and Django experience
- Client side implementation experience with Javascript, HTML and CSS
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Expert developer
We are looking for a developer with the ability to create state of the art web applications. As part of our team, it will be the expert developer's task to convert concepts into reality in a usable and elegant way. The ideal candidate takes pride in quality of his/her work, has passion for technology and is curious of all things new and shiny.
What we expect:
- 5+ years of experience building web apps
- Working experience with more than one platform or framework
- Ability to get up to speed with Python and Django
- Deep understanding of SQL databases and familiarity with NoSQL alternatives
- Understanding of the enterprise way of doing things, aka. the Borg. You won't be assimilated, but you might have to work with it every once in a while
- Ability to think outside the box and provide creative solutions
What we offer:
- Interesting projects with clients ranging from big enterprises to small startups
- Flexible job arrangements
- Regular working hours – we value your free time
- Enthusiastic and skilled co-workers
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Junior developer
We are looking for a junior developer with the ambition to become one of the best. As part of our team, you will be building web applications alongside the undisputed experts of the field and you will see first hand how concepts are converted into reality. The ideal candidate takes pride in quality of his/her work, has passion for technology and is curious of all things new and shiny.
What we expect:
- Some experience building web apps professionally
- Working experience with more than one programming language, platform or framework
- Ability to get up to speed with Python and Django
- Ability to think outside the box and provide creative solutions
What we offer:
- Interesting projects with clients ranging from big enterprises to small startups
- Flexible job arrangements
- Regular working hours – we value your free time
- Highly skilled and enthusiastic co-workers