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About us

Overview

We are a small Internet consultancy. Our Helsinki, Finland based team provides a variety of web development and consulting services for different needs.

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People

We are the Internet dream team. Our two-man operation can deliver results that others often need a team of 10 to achieve. As generalists with a range of specialized expertise, we can find innovative solutions and avoid the pitfalls others can't see.

Ari Flinkman

Backend solutions and database specialist extraordinaire. With over 10 years of experience with various Internet and telecommunications technologies, Ari brings invaluable insight to any project. Before founding 2General Ari worked as CTO for Magenta Sites hosting company. View profile on LinkedIn

Juha Kaunisto

One of the few true multitalents of the Internet industry. With over 10 years of experience with web development, Juha has a unique perspective on all parts of the process, from code to layout and beyond. Before founding 2General, Juha worked as User Experience Lead at WM-Data/Logica. View profile on LinkedIn

Our services

Overview

We build it and they will come. Whatever the scale, developing business on the Internet requires thorough knowledge of the entire process. We can make your ideas into reality, reliably and reasonably. In short, we sell success.

Web development

We are a startup's best friend. While we know and appreciate proper process, we also work well with just a simple idea without clear specifications, building on prototypes for best possible results, often with tight resources and schedules.

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Project consulting

We see the big picture. While we can build complete solutions by ourselves, we also work well in larger projects alongside more specialized vendors and consultants. We provide transparency and make sure the results hit the target – and then some.

E-commerce

We'll show you the money. We have over 10 years of experience working on various e-commerce projects in B2B and B2C areas. We build custom e-commerce solutions that utilize technology to support business, not the other way around.

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Systems integration

We build solutions that play well with others. In the wake of the pervasive Internet, the web reaches far beyond traditional devices. We know how to make all kinds of devices work together in a secure manner.

Our expertise

Overview

We know the Internet. We live on the Internet – we're not just visiting. This isn't just a job, it's a passion. We combine creative solutions, reliable delivery and good user experience with solid business and marketing sense.

User experience

We know people. Good user experience isn't simply a matter of clear information structure, intuitive user interface or great visuals – it's all that and more. We know how to solve the most complex UX challenges, on all levels.

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Django development

We love Django and Python. While we work on other platforms too, we have chosen Django as our main focus. Working with it since 2006, we have extensive knowledge concerning the development and scaling of Django applications.

Infrastructure

We know the important stuff. When developing web applications, infrastructure isn't the sexiest part, but it is an important one. Making the right choices early on can provide reliability, ensure scalability and save money.

Content migration

We know how to handle data. We have experience in creative content migration and input solutions, especially for unstructured data like static HTML or Word files, that would otherwise require manual copy-paste work.